What is an effective content marketing strategy?
Research
Content And Audience
- Outlining
- Structure and volume
- Headlines
- Value
- Keywords
- Tailored for audience
- Media
Post Length And Quality
Next the headlines....
What do you think of the following?

According to Buzzsumo, other headline strategies that ranked very highly take the structure of explanations, tribal/groups, quizzes and the number 10. For instance, phrases such as “This is why” and “the reason is” did well for explanatory headlines, “things only X can…” also did well to target a select audience (tribal/groups) and quizzes like “can we guess” and “the only X in… can you?” performed tremendously well to drive engagement and interactions.
- Promise and clarity
- Instill curiosity
- Appeal to a group or tribe
- Have emotional hooks
- Explain subject matters
- Focus on why the reader should care
- Have a detailed outline
- Break writing into parts
- Make a commitment on what to achieve in a time frame
- Take breaks and let your mind wander
- Write randomly from parts that inspire you more
- Avoid distractions
- Start writing already
Who your audience are
Where they usually spend their time and what route best appeals to them
What type of content they like
How your content key to their needs
Promotions
Results
Bottomline
Pramod Dhakal is a Tech entrepreneur at heart, a natural leader, an Agile practitioner, and a Digital Transformation provoker. He has spent over a decade implementing various large-scale transformation initiatives in large multinational organizations. He is an author and contributor at Hitechies largely in the technology space. Pramod is an active investor in cryptocurrencies and he is extremely positive about the future of the decentralized digital economy.