A.I. & Analytics To Optimize Business Operation
Figure 1: Gartner (2012)
Use of AI to Optimize Business Operations.
Use of AIOps
Chatbots can interpret a customer’s query and help them by answering simple questions, taking orders, offering product recommendations, providing stock detail, purchasing hotel rooms, or even completing a purchase. Simple chatbots are easy but they have limited use. Complex chatbots, however, utilize natural language processes and do everything from utilizing data from social media, IoT, and geolocation sensors. Some chatbots allow users to query databases and provide up to the minute product information. Others help salespeople in the field connect with leads. Chatbots can even be integrated with virtual assistants like Alexa, Siri, Samsung’s Bixby, and Google’s Assistant.
SEO : Search Engine Optimization
In his article How to use AI for link building and improve your search rankings, Kevin Rowe claims that “AI’s applications in the search engine optimization (SEO) world are continuing to expand to new horizons.” While Rowe admits no software exists that can leverage AI to build those all-important backlinks, brands can still use AI for data collection and site analysis to help in the link building process. NLP tools help determine if sites are contextually and keyword relevant. AI can also determine if a particular webpage affects search rankings. Rowe also believes AI can be used to augment and automate processes. Although link building can’t be made into an automatic process, AI can augment human processes to help influencers, whose backlinks could be instrumental in raising a website’s SEO rankings.
Andrew Pearson is the Founder and Managing Director of Intelligencia Limited, a leading implementer of AI, business intelligence, customer experience, data integration, digital marketing, and social media solutions for the gaming, finance, manufacturing, travel, and retail industries. He has written a number of books on these subjects, as well as penned articles for such publications as Forbes ME, ComputerWorld HK, the Journal of Mobile and Social Media Marketing, The Mobile Marketer. He is also a sought-after speaker and is developing an AI and esports curriculum with colleges in both the US and Asia.